After losing his father to lymphoma at the age of 13, Joel Glotfelty heard a lot of people say that his dad "Finished The Race", however, it wasn't until he faced struggles of his own that he learned what it truly meant. He realized that life isn't one big race, but an accumulation of many races, daily races even. To finish each race we need to stay focused on hope because hope gives us the motivation to persevere. FTR is an emblem designed to give everyone the power to wear their hope on their sleeve and join everyone else who is in the middle of their race.





FTR Apparel was founded to inspire hope and perseverance, period. Everyone struggles, everyone experiences challenges in life, and everyone has to overcome obstacles. However, too many people are fighting these battles silently and alone.

When you wear a piece of FTR Apparel, it acts as both a reminder to yourself and a message to those around you that you're not alone and you're not going to give up, that you will crawl if you have to, but you will keep moving forward and you will finish your race.


FTR is a NON-PROFIT organization on a mission to invest in our local communities and to encourage people to invest in the world around them.

One way we use our platform to make a positive impact on the world is joining other charities and organizations that are vigorously pursuing growth and change and supporting them financially.

100% of net proceeds are donated to other charities.


Another way we impact our local communities is through our CHAMPION SPONSOR program.


Our CHAMPIONS are people who may have just started, are in the middle of, or just crossed the finish line of a brutal race.


These people are nominated by other FTR supporters and we sponsor them by donating some apparel to them with a message to let them know they are not alone and to remind them that they are CHAMPIONS.